Brand Design
The word “brand” is interpreted loosely – the word is mentioned when talking about logos, although a logo is not a brand, the concept of “brand” is much broader.
A brand is a person’s feeling for a company. We fall in love with brands, trust them, believe in their superiority. And all the visual aspects of the brand are called the brand identity – typography, color, logo, graphics, photostyle, transmitted through tangible and digital media. The designer’s task is to create perception, using any available means of visual language. The designer solves dozens of problems with any medium of visual information.
Advertising design
Advertising is the art of creating demand for products, services, ideas. Along with his communication skills the advertising designer is also competent in business, media, psychology. He is well acquainted with technologies of promotion and marketing, can build up the strategy of advertising campaigns, find simple and convincing solutions working for the wide audience.
Interface design (UI/UX design)
A UI/UX designer is a creative professional who designs user interfaces. UI and UX are two different design profiles, but the tasks of both are closely related.
The UI designer is responsible for rendering the application, making it user-friendly. To make the product comfortably perceived by the user, the UI specialist is responsible for the selection of forms, colors and other parameters of the interface. As for the UX-designer, he is largely responsible for the functionality of the design. The bottom line: the application is easy and comfortable to use.
Design of multipage publications
This designer works with books and magazines, deals with their design and preparation for print, and is the editor of each page he or she designs.
Package design
Product design is an important factor in making purchasing decisions, so high-quality and aesthetic packaging makes consumers prefer goods to other analogs. Packaging contributes to recognizability and memorability of the brand and reduces the advertising budget. Packaging design is a set of forms, materials, colors, images and other auxiliary elements. The designer creates an image of the product by thinking through each of these elements.
Motion Design
Animated graphics/motion graphics bring a static image to life. Internet, media, advertising, television, movies, mobile apps, video games – motion graphics are in each of these areas. Every animated text or image encountered is conceived by a motion designer. Motion graphics visualize concrete data and abstract ideas. It uses visual effects, audio, graphic design, and various animation techniques. A motion designer has many skills, from graphic design and animation to the basics of drama, directing and storytelling.