Let’s look at some of the important art movements that led to the development of graphic design.
You can see how these art trends have influenced the future course of events and how some of them are coming back into fashion today. You need to have a certain base of knowledge about design history to understand where these trends came from and how you can apply them to your projects.
Art Nouveau
Trend Art Nouveau (“New Art”) developed rapidly in Western Europe and the United States from 1880 until the First World War. Art Nouveau was a deliberate attempt to move away from the historical style of the 19th century.
The founders of Modern sought to revive good craftsmanship, raise the status of craftsmanship and develop a truly modern design that reflected the usability of the objects created. One of the distinctive characteristics of this style is the use of natural and asymmetrical linear techniques instead of solid and uniform forms.
Bauhaus
Bauhaus is an artistic design movement that originated in Germany in 1919. Founded by Walter Gropius, the Bauhaus school marked the beginning of a new way of thinking.
Six months after the end of World War I, the school encouraged artists and designers to apply their talents to rebuilding a devastated society. The grammar of the Bauhaus style is triangle, square and circle. The Bauhaus School challenged everything from conventional art style to accepted teaching methods.
Art Deco Style
The Art Deco trend was born during the Paris holiday of 1925. That period when the novel The Great Gatsby, the affordable car and the first movie with sound was born.
Style, elegance and sophistication are the main components of the Art Deco trend. Art Deco implies simple forms, geometric ornamentation, as well as the thoughtful use of expensive materials, both natural and synthetic.
Swiss design (International typographic style)
Functionality and universality are the main foundations of Swiss design.
Pop Art Style
Renowned art historian Lawrence Reginald Alloway called the Pop Art style a cultural American-British phenomenon. The Pop Art style gained popularity in the late 1950s and 1960s. Pop art elevated popular culture and unremarkable objects.
The Digital Age.
The advent of digital devices led to a revolutionary new way of creating graphic design. In 1984, Apple invented the Macintosh computer. The personal computer included a simple and easy to use interface: the screen displayed the word “Hello”.
Photoshop appeared in 1990 as a software for editing graphic elements. Everyone could use it to process photos and create professional design projects. Basic programs like Microsoft Paint made graphic art accessible to the masses.